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With more than a decade of experience, design aficionado and creative provocateur, Herman Francisco Delos Santos, has had an illustrious career in transportation design, fashion, graphic and various mediums of fine art.

A native of Dallas, Texas, Herman states that, “creative arts have always been a part of my life. Throughout childhood, all I wanted to do was play music, draw and fabricate sculptures.” In 2004 he moved to the culture-rich and sublime urban city of San Francisco, where he pursued Transportation Design at the Academy of Art University (AAU).

HERMAN FRANCISCO is an exquisite lifestyle brand where elegance and avant-garde elements harmonize into timeless designs. Herman’s leading edge is his aesthetic approach and methodology to sculpting form, techniques influenced from early years of playing music. Each design harmonizes a melody and evokes a story and charm. Uncompromising and unorthodox sophistication are embodied within Herman. As an individual and brand, he explores all genres of design—not only to learn, but to understand the deep context of each concept.

“Meticulously tailored and dynamically balanced silhouettes,” says Herman of his core design philosophy.