THE HF STORY

JOURNEY

Award winning and interdisciplinary visionary, Herman Francisco Delos Santos composes creative wonders that are whimsical and elegant.

A native of Dallas, Texas, Herman states that, “the creative arts have always been a part of life. I grew up doodling, playing music and sculpting various materials.” In 2004 he moved to the sublime city of San Francisco to pursue Transportation Design at the Academy of Art University (AAU).

Herman’s career varied between car design, fashion, user experience, graphic design, start-up ventures to design consultant.

BRAND & INSPIRATION

HERMAN FRANCISCO is an exquisite lifestyle brand where elegance and alluring elements harmonize into timeless icons. Herman’s design techniques were influenced from music, culinary methods and beauty found in nature. Each design embodies a melody that evokes story and charm. Unorthodox sophistication are embodied into Herman’s design practice. As an individual and brand, he explores other methodologies and philosophies of other creative disciplines.

“Precision tailoring and dynamically balanced silhouettes,” says Herman of his core design philosophy.