The HF Story


With more than a decade of experience and interdisciplinary designer, Herman Francisco Delos Santos composes creative wonders that the mind can conceptualize.

A native of Dallas, Texas, Herman states that, “the creative arts have always been a part of life. I grew up drawing, playing music and sculpting various materials.” In 2004 he moved to the culture-rich and sublime urban city of San Francisco to pursue Transportation Design at the Academy of Art University (AAU).

HERMAN FRANCISCO is an exquisite lifestyle brand where elegance and alluring elements harmonize into timeless icons. Herman’s design techniques were influenced from music, culinary methods and beauty found in nature. Each design embodies a melody and evokes a story and charm. Unorthodox sophistication are embodied within Herman. As an individual and brand, he explores all genres of design to understand the methodologies and philosophies of various works.

“Precision tailoring and dynamically balanced silhouettes,” says Herman of his core design philosophy.